Geolocation gets an IQ boost
Unless you were working in the highest levels of government during Cold War, you wouldn’t have known much about geolocation until the 1990s, when you got a GPS for your car.
Mobile, what a year!
When the dust settles on 2016, mobile ad spend is set to hit the $100bn mark. Mobile now accounts for over 50% of digital ad spend. In 2017, the prediction is that this will further increase by 33.9%, bringing mobile ad spend to $133bn and taking up 75% of digital advertising spend.
‘Do 10 things, see which five work’: How media should tackle the rise of AI
MediaCom global head of paid social Renee Mellow chaired a panel on how AI and messaging are influencing buyer behaviour at this year’s ‘Commerce Disrupted’ event in London.