Whether it’s back-to-school season or holiday shopping, retailers are struggling in the fast-evolving retail landscape.
Today’s most successful DTC brands like Warby Parker, Rent the Runway and Casper have created
With the holidays well behind (and ahead) of us, back-to-school campaigns are the focus for
Consumers don’t fully trust retailers. But, they’ll put their reservations aside for the right price. Roughly seven in 10 internet users surveyed by Blis said that if Amazon offered them a discount, they would share their buying habits from a competitor, such as Target.
Amazon Prime Day came and went with a lot of fanfare — while the company
Pre-2008 was a golden time for retail. American consumers had money in their wallets, and the majority of brand-to-consumer communication was one way. For the most part, retailers were “broadcasting” at consumers via TV, print and online channels, and the playbooks from the previous decade were still considered fit for purpose.