Smart Trends offers robust in-store consumer behavioural insights and in-store comparison of multiple location types and brands, allowing marketers to break down demographic, contextual, time/day, and device type analysis, as well as compare behaviour of user groups side by side.
On Tuesday, UK-based location data company Blis released an analytics tool in beta called Smart Trends that blends point-of-interest (POI) data and offline movement data to draw conclusions about how people interact with physical locations – and the results don’t always align with conventional wisdom.
Global data technology company Blis is beta launching an analytics tool – Smart Trends – that allows marketers to assess consumer behaviour on a number of measurements, such as audience profiling, exposure, attribution and mobile movement data.
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