Asia-Pacific Markets Show the Way to a Mobile-First Programmatic Future
Blis recently opened fully staffed offices in Jakarta and Kuala Lumpur as part of our
Despite promise, brands still struggle using location data
Interest in location-based ads sparked following the arrival of Snap Maps earlier this month, but many marketers believe getting accurate location data is still too complicated for them to spend more money on audience targeting in this way. Blis’ director of global communications, Andrew Darling, chimes in.
Why location data is changing the face of out-of-home advertising
The debates around digital ad viewability are heating up, as measurement metrics and accuracy are brought under scrutiny every other week. Traditional ads, on the other hand, continue to exist in the proverbial black box.
Mobile Through the Screen of Possibility: IAB Panel Discussion
I had the privilege of moderating a great panel discussion at Google’s new HQ in
An Overview of Mobile Location
The IAB UK launched its new video all about mobile location advertising. As a member of the Mobile Steering Group and Mobile Location Advisory sub-committee, Andrew Darling, Director of Communications at Blis, contributed towards the video content as and shared his thoughts on the mobile location advertising space on the IAB UK blog.
Mobile Steering Group Viewpoint March 2016: Mobile Programmatic
The IABs Mobile Steering Group has today, 16th March 2016, released its first of a series of viewpoints – with this one centred around the mobile programmatic opportunity.