Out-of-the-ordinary out-of-home: using data to boost OOH performance
Super-fast internet connectivity is soon coming to not just a mobile device, but perhaps an
The January Jury’s out: five resolutions you need to keep in 2018
“New year, new you” This cliché is ubiquitous across the twittersphere and beyond. But if we’re to learn anything from 2017, we need to make good on the issues that held us back.
Here are five resolutions really worth sticking at all the way through 2018.
2017: the year that shook marketing
Take a deep breath. We made it to the end of a tumultuous year of political turmoil, technological change and legislative upheaval.
The Perils Of Inaccurate Location Data And How To Avoid Them
The potential for location data from mobile phone usage is huge, but it’s all made redundant unless tech experts can guarantee clean and accurate information. Amid concerns about where ad spend is apportioned, how can we ensure that data is accurately extracted and applied by brands at different points of the consumer journey.
We’re still underinvesting in mobile
Media owners, brands, and agencies need to collaborate to create successful mobile campaigns. This is true from when starting to develop the media plan through to the resulting creative execution and optimisation, yet still many brands persist in repurposing advertising made for other media.
The Future of Mobile: The IAB Mobile Steering Group’s Viewpoint
Mobile spend has rocketed in recent years in the UK, growing by 51.6% between H1
How to implement a mobile attribution strategy
Consumer behaviour is changing rapidly, driven by digitalisation.