From Digiday: Marketers fret as Apple’s hardline stance on tracking gets firmer
Marketers continue to avoid Apple’s harsh reality of a world without individual tracking, but it’s getting harder to avoid the consequences of doing so.
From New Digital Age: Looking forward, Looking back: Aaron McKee, Chief Technology Officer at Blis
As we enter the second half of 2021 and in the wake of increasing privacy restrictions, advertisers are still pondering how they will continue to target their audiences at scale. This comes in the wake of Apple and Google enhancing their privacy stance through the introduction of the App Tracking Transparency (ATT) framework and the removal of third party cookies coming in 2022, respectively.
From Performace Marketing World: App Tracking Transparency: “Advertisers need to be fully ready”
With Apple’s iOS 14.5 opt-in rates potentially being lower than expected, advertisers need to have their strategies in place.