Back to School

Holiday shopping seasons like never before – how can brands plan?

With major events and holidays coming up, brands are looking to understand the trends that could guide their campaign thinking, while uncertainty and anxiety lead the way in consumer thinking.
This blog post, another collaboration with target audience company, GlobalWebIndex (GWI), reveals the answers to these questions, by comparing what people say (in consumer research) vs. what they do (in the real world).

multichannel-merchant

3 Strategies for Brands Targeting Back-to-School Shoppers

Shoppers are predicted to spend $83.6 billion this back-to-school season, a more than 10% increase from last year’s $75.8 billion according to NRF. The findings of Deloitte’s survey show that the bulk of their purchases will actually be made in store.

How Brands Can Use Location to Ace Back-To-School Ad Campaigns

As the summer winds down, parents are gearing up for back-to-school shopping, and brands are preparing to launch some of the most important advertising campaigns of the year. With the International Council of Shopping Centers (ICSC) predicting the average back-to-school shopper will spend $353.20 in 2017, brands have good reason to boost their media spend.

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