Beacons

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News Corner June 13, 2018

Concepts TV wins a bronze Telly Award in the online commercials – computers/information technology category for its Onkyo Google commercial. Telly Awards are given to those who create excellent work across multiple platforms.

fierceRetail

Twice as many men visit Lowe’s as they do Home Depot

According to store data, which were geofenced by location-based advertising platform Blis, twice as many men visit Lowe’s than Home Depot. During the course of the campaign, data also showed that Home Depot shoppers were more likely to make return trips, show interest in art content and shop on Tuesdays.

A shopping trolley in a aisle in a grocery store showing frozen foods

How To Harness the Power of Beacons

Nowadays, brands who use insights gained from Wi-Fi check-ins and GPS signals can pinpoint consumers down to the city they live in, the route they take to work, or the street they’re currently walking down. But once these consumers are in stores shopping, can advertisers find out which aisle they’re in and, more importantly, do anything about it?

Blis teams up with Unacast to augment location data

Location data technology firm Blis has partnered with proximity platform Unacast, which it said operates the world’s largest beacon network, to give brands what it called a greater understanding of who their customers are and how they behave on- and offline along the path to purchase.

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