The How/Why Behind Storing Device IDs
In location-based advertising, device IDs are fundamental. These IDs, known as IDFA on iPhones and
How Clean is Your Location Data?
Marketers may assume that the location data they purchase is fresh from the source, but
Where does that latitude/longitude come from?
In our second post of this series, “Which Data Source is Best? SDK vs. Bid
Pre-bid/Post-bid Verification: What are your options?
In the world of programmatic advertising, verification has become table stakes. Without some kind of
Which Data Source is Best?
One of the biggest challenges marketers face as they embark on advanced location-based advertising is
Location Based Advertising: Moving beyond “Location 101”
This is the first post in our “Moving Beyond Location 101” series, which will focus