New data suggests that browsing in-store is now the leading way for consumers to find and try new products. This, despite the digital space where many brands are investing large portions of their advertising revenue to on influencer and other digital campaign options
Merchants are keying in on finding that location based ads and services can better help convert shoppers. That, according to new data sponsored by Blis, in which researchers found nearly three quarters of merchants are using location based ad campaigns, with nearly two thirds using location based data in emails and push notifications.
Recently, Facebook announced plans to explore a paid subscription model for the social network. By paying for use of the giant, consumers could avoid the sometimes ad-heavy newsfeed, going straight to content from friends, family, and other content they’ve ‘liked’ in the past. Whether a paid Facebook version comes out or not remains to be seen; what consumers need to understand first, according to one expert, is that even a free version of the social network isn’t really free.
New data out indicates consumers are much less willing to give brands’ second chances. In fact, according to Blis, just over half (55%) of consumers say they have a ‘one strike and out’ rule for brands.
2017 saw three interesting developments gain steam: locational intelligence, the cost-per-visit (CPV) model, and the emergence of blockchain. According to one expert, these three elements will have a big impact on marketers through 2018, as well.