The evolution of retail is both exciting and terrifying. As many retailers adjust their strategies to accommodate the needs of “always-on” shoppers, it seems that an equal number are shuttering their brick and mortar stores for good.
In a year where “Retail Apocalypse” seems to feature in every headline, there’s some good news: people love to shop. That’s not just true in the US, it’s true just about everywhere in the world, according to a new series of Blis white papers. The research we performed in EMEA, Singapore and Australia with Sapio Research uncovered significant findings such as this and revealed even deeper insights about shopper behaviours that marketers will find helpful as they navigate the evolving path to purchase.