From Coachella to Bonnaroo to Lollapalooza and Burning Man, music and arts festivals attract some of the biggest artists and crowds all summer long. According to Billboard , over 30 million people attend at least one music festival in the U.S. each year. This gives artists a lot of opportunities to connect with their fans.
“We’ve been around for approximately ten years in the UK, and we’ve always been in the location business — even before Bluetooth,” says Amy Fox, head of product at Blis, the mobile location and behavioral advertising vendor, which still runs its product and engineering out of London.
To help retailers make the most of location data, the IAB Mobile Location Working Group