Brick-and-mortar shopping

Bringing Some Holiday Cheer to Brick-and-Mortar Sales

For brick-and-mortar retailers, this holiday season may or may not be “the most wonderful time of the year,” as the 1963 Andy Williams Christmas standard has it. Location data firm Blis reports that many shoppers don’t plan to spend any more or less on gift buying this year than they did in 2017.

How to Turn Consumers Into Shoppers

Imagine you’re at a store with harsh, unflattering lighting — and you’re waiting a long time for the store associate to give you a hand. When she finally comes over, she’s rude and abrupt. Weeks later when you recall this event, you remember vividly that all the clothes looked terrible on you.

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