With the holidays well behind (and ahead) of us, back-to-school campaigns are the focus for
ShopTalk this year was, in many ways, more exciting than ever. Against the backdrop ever-present
Sportswear brand Mizuno USA updated its mobile app with geofencing features that will push notifications to smartphone users who have opted in based on their location and proximity to a Mizuno dealer.
For brick-and-mortar retailers, this holiday season may or may not be “the most wonderful time of the year,” as the 1963 Andy Williams Christmas standard has it. Location data firm Blis reports that many shoppers don’t plan to spend any more or less on gift buying this year than they did in 2017.
Imagine you’re at a store with harsh, unflattering lighting — and you’re waiting a long time for the store associate to give you a hand. When she finally comes over, she’s rude and abrupt. Weeks later when you recall this event, you remember vividly that all the clothes looked terrible on you.
Shopping online has never been easier—and it’s having a huge impact on retail. Consumers around