Building audiences

Cutting Through the Crowds at Festivals: How Brands Can Reach Summer Groupies

From Coachella to Bonnaroo to Lollapalooza and Burning Man, music and arts festivals attract some of the biggest artists and crowds all summer long. According to Billboard , over 30 million people attend at least one music festival in the U.S. each year. This gives artists a lot of opportunities to connect with their fans.

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