Blis launches location AI platform
Blis Futures will only charge APAC advertisers for successful conversions. Location technology and intelligence agency Blis has unveiled mobile advertising platform Blis Futures.
Why location data is changing the face of out-of-home advertising
The debates around digital ad viewability are heating up, as measurement metrics and accuracy are brought under scrutiny every other week. Traditional ads, on the other hand, continue to exist in the proverbial black box.