Consumer Information

emarketerRetail

A 10% Discount? Sure, What Do You Want to Know?

Consumers don’t fully trust retailers. But, they’ll put their reservations aside for the right price. Roughly seven in 10 internet users surveyed by Blis said that if Amazon offered them a discount, they would share their buying habits from a competitor, such as Target.

New Research Reveals Consumer Perceptions of Personal Privacy and Data

Blis, the global pioneer in advanced location data technology, today announced the launch of a new research report titled The Currency of Data: Quantifying the Value of Consumer Information in 2019, which uncovered how Americans feel about their personal data and how willing they are to share it.

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