consumer gift buying will follow typical lines for the most part this holiday season. But for the 18.7% of shoppers who plan to spend more money this year at the holidays, 64.5% are inclined to spend anywhere from 10% to 40% more than expected if a physical retail location is holding a sale.
Blis, the global pioneer in advanced location data technology, today announced the launch of a new research report titled A 2018 Holiday Shopping Outlook: How and Where Consumers Will Buy During the Most Wonderful Time of the Year, which uncovered how American consumers are planning to shop this holiday season.
The quickly approaching holiday season is delightful for consumers, but can be headache-inducing for marketers
A lot of things change during the holiday season: The air gets crisper, the days