With ad effectiveness, prioritize data quality
Marketers have a tougher job than ever trying to reach on-the-go consumers with “the right
Data Quality + Measurement Standards = Happy Customers
In a world where technology is changing faster than brand marketers can keep up, there
Recap of eMarketer’s Location Intelligence 2018 Report
Today eMarketer launched a new report titled Location Intelligence 2018: Consumer Behavior, Data Quality and
How to clean your dirty data
In the geolocation business, accuracy is paramount. It’s all too easy to fuel an otherwise