Dunkin’ debuted a Halloween costume contest this week that urges customers to post pictures of their Dunkin’-inspired outfits on Instagram with the hashtag #DunkinDressUpContest.
With National Coffee Day arriving September 29, Blis tracked unique foot traffic patterns at Dunkin’ and Starbucks stores around the country over a four-week period. The company normalized the data so it shows an equal comparison of 1,000 customers visiting Starbucks versus 1,000 visiting Dunkin’.