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Research Identifies the New Consumer Path To Purchase

Blis, a provider of advanced location data technology, launched the findings of an in-depth study exploring consumer behaviors leading up to and during the point of purchase, detailed in a new report entitled Locating Decisions: A Marketer’s Guide to Re-Navigating the Consumer Path to Purchase.

Lessons Learned from the Facebook Data Scandal

The Facebook scandal involving private data on up to 87 million Facebook users that was inappropriately acquired by Cambridge Analytica has raised questions and concerns since the controversy erupted earlier this year.

Allocate Your 2018 Marketing Budget for Greater ROI

In 2017, large businesses reported increases of over 50% to their media marketing budgets, according to a study by TargetMarketing. Now, brands are assessing the success of the past year’s allocations and making difficult decisions about how to generate greater returns in 2018.

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