Blis launches Audience Explorer in New Zealand
First launched in Australia, new product suite combines rich location insights with other privacy-friendly data to change the way audience planning and buying is done
69% of US consumers are making fewer impulse purchases than before the pandemic
Supply chain shortages and the impact of the pandemic on businesses are also driving new consumer behaviors.
New study from Blis reveals US media planners are leading the way to find the best privacy-first solutions
American media planners seem to be more confident than their peers in the UK and Australia when it comes to the available solutions to reach audiences without relying on cookies.
New study from Blis reveals privacy-first solutions are still not a priority for 60% of UK media planners in 2022
New research-based e-guide, “The insider report: by media planners, for media planners” is designed to ensure media planners are better informed and prepared for a more productive 2022.