Brand safety is an industry-wide issue and needs to be tackled accordingly. There are three key pillars to brand safety, without which brands will continue to pull their digital ad spend. Demand-side partners have the responsibility of being open with brands and taking action accordingly.
Accuracy is paramount when dealing with location-based marketing, due to the fact that if your location starting point is incorrect, then everything that follows will be exponentially flawed.
Location data specialist Blis choose Moat as their viewability partner. The companies just announced their partnership, underlining Blis’ commitment to adhere to mobile guidelines for both mobile in-app and mobile web, as defined by the MRC.