What is historic location-based targeting and how can it help?
In this video, Alex Wright, Global Insights Director, explains what exactly historic targeting is, why planners use it and how it can help make campaigns more effective.
Demystifying real-time bidding and location-powered advertising
In this video we break down just how real-time bidding (RTB) works and how location-powered advertising helps advertisers connect with their audiences with relevant advertising at precisely the right moment.
Understanding good vs bad location data
In this video, Blis’ Product Director Amy Fox explains how to tell good location data from bad.