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Exactly Where and How Consumers Will Shop This Holiday Season

Retail is in a time of flux, and even the holiday season — a reliable high point of the year, expected to generate between $717.45 billion and $720.89 billion for the industry, according to the National Retail Federation’s annual survey — is undergoing significant change.

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The Path To Purchase Is About Location As Much As Journey

More than 5,000 stores closed their doors in 2017, and this year looks set to surpass it with 1,500 more closures already. And while the mom-and-pop stores are certainly suffering, the bigger names are not escaping unscathed — Macy’s, JCPenney, Sears and Kmart have all announced significant shuttering.

Blis: Gold Stevie® Award Winner, American Business Awards®

Blis, the global pioneer in advanced location data technology, was today named the winner of a Gold Stevie® Award in the Marketing Campaign of the Year – Culture & The Arts category in The 16th Annual American Business Awards®, the U.S.A.’s premier business awards program.

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