Forbes: Let’s say farewell to cookies
Companies should focus on crafting experiences that collect zero-party data in a meaningful way. A 2019 Blis study suggests users are becoming increasingly aware of the value of their personal data.
Where Retail Technology Needs To Go Now
There are a lot of ideas around about where retail technology needs to go and most of them are good. But until now, very few of them were going to do what retailers need most: give consumers a great reason to go back into stores.