Geo-Fencing

response

News Corner June 13, 2018

Concepts TV wins a bronze Telly Award in the online commercials – computers/information technology category for its Onkyo Google commercial. Telly Awards are given to those who create excellent work across multiple platforms.

fierceRetail

Twice as many men visit Lowe’s as they do Home Depot

According to store data, which were geofenced by location-based advertising platform Blis, twice as many men visit Lowe’s than Home Depot. During the course of the campaign, data also showed that Home Depot shoppers were more likely to make return trips, show interest in art content and shop on Tuesdays.

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