Sportswear brand Mizuno USA updated its mobile app with geofencing features that will push notifications to smartphone users who have opted in based on their location and proximity to a Mizuno dealer.
The Egg McMuffin may be a familiar part of the American vernacular, but what about
Driving foot traffic into restaurants is the number one goal of any QSR. When meal
Nearly half of today’s retailers are using location-based insights for real-time contextual targeting and enjoying a bigger lift in traffic, customer conversion and digital initiatives.
Concepts TV wins a bronze Telly Award in the online commercials – computers/information technology category for its Onkyo Google commercial. Telly Awards are given to those who create excellent work across multiple platforms.
According to store data, which were geofenced by location-based advertising platform Blis, twice as many men visit Lowe’s than Home Depot. During the course of the campaign, data also showed that Home Depot shoppers were more likely to make return trips, show interest in art content and shop on Tuesdays.
Most retail marketers (71%) have some sort of location strategy to drive foot traffic and trigger location-based mobile advertising, according to a study by Blis, researcher WBR Insights and Future Stores.
WBR Insights and Future Stores launched a survey targeting senior management, directors, VPs, SVPs, and
At Blis, we’re fond of saying that ‘where you go defines who you are.’ While