Geolocation

How does… geolocation targeting work?

We’ve been asking some of the industry’s most knowledgable boffins to break down jargon to help you through those confusing meetings and indecipherable conferences. Here, Blis’ Tom Gregory explains how geolocation targeting works.

Using geolocation to enhance mobile marketing

Facebook profiles may reveal a thing or two. Knowing their age, gender and profession will also help. But in order to get a truly holistic picture of their customers, brands need to take a look at where they go.

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