Read the original article on Mobile Marketing Magazine here. We asked the industry for reaction
LONDON— American consumers are loyal to their favorite fast-food restaurant. They are 70% more likely
Mobile phones have rapidly become part of the fabric of everyday life. In fact, it’s estimated that around half of the global population has a smartphone. Phones are a ubiquitous touchpoint which we interact with hundreds of times a day and with each interaction we add more complexity to our digital footprint of purchase and personal history.
Marketers across Asia Pacific are turning to location data to gain a competitive advantage over their rivals, according to new data from Blis, the global leader in real-world intelligence. The study conducted with 150 CMOs, heads of marketing and agency directors from travel, retail and consumer goods brands uncovers why marketers are turning to real-world intelligence, how they are using it and what can be done to optimise their efforts.
How Our Obsession with Information Is Fueling a New Form of Commerce. Look back in
You could consider 2018 an important year for location data. For one, marketers finally began to understand the impact location-based insights have on marketing programs—more than 80% of marketers plan to boost their use of location data over the next two years to seek greater insights into how consumers interact with businesses, according to a study conducted by 451 Research.
This year has sparked consumer awakening leading to hyper-awareness of how personal data is being
Have you spotted Facebook’s apologetic ad campaign in recent weeks? The tech giant finally decided
Blis named one of the fastest growing companies in The Sunday Times Hiscox Tech Track 100 for fourth consecutive year
We are pleased to announce that Blis has ranked as one of the UK’s top