Retail must connect online and offline to map personalized, omnichannel paths to purchase As retailers
Shoppers are predicted to spend $83.6 billion this back-to-school season, a more than 10% increase from last year’s $75.8 billion according to NRF. The findings of Deloitte’s survey show that the bulk of their purchases will actually be made in store.
Shopping online has never been easier—and it’s having a huge impact on retail. Consumers around