Optimizing customer experience: Tips to reach customers
In 2019, consumers expect their favorite retailers to offer predictable, convenient, and enjoyable shopping experiences
Driving In-Store Traffic and Purchases Through Digital Channels
WBR Insights and Future Stores’ Driving In-Store Traffic and Purchases Through Digital Channels looks at the digital-to-physical strategies of more than 100 retail professionals and highlights the role of location in the retail playbook.
Report: Merchants banking on LBS to convert
Merchants are keying in on finding that location based ads and services can better help convert shoppers. That, according to new data sponsored by Blis, in which researchers found nearly three quarters of merchants are using location based ad campaigns, with nearly two thirds using location based data in emails and push notifications.
More Footfall Thanks to Location Strategy
RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: More Footfall Thanks to Location Strategy; From Loyalty Scheme to Mobile Network; and Sales up in May.
Most retailers use mobile location to boost store traffic
Most retail marketers (71%) have some sort of location strategy to drive foot traffic and trigger location-based mobile advertising, according to a study by Blis, researcher WBR Insights and Future Stores.
Driving In-Store Traffic & Purchases through Digital
WBR Insights and Future Stores launched a survey targeting senior management, directors, VPs, SVPs, and