Industry Predictions

mobile_what_aw_year_ben_phillips

Mobile, what a year!

When the dust settles on 2016, mobile ad spend is set to hit the $100bn mark. Mobile now accounts for over 50% of digital ad spend. In 2017, the prediction is that this will further increase by 33.9%, bringing mobile ad spend to $133bn and taking up 75% of digital advertising spend.

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