Street Fight unveils Innovator Award winners
Street Fight’s charter is to educate the world on the innovation and best practices in
Retrospective Industry Views on MWC 2018
Before Mobile World Congress 2018 vanishes into the ether, ExchangeWire took the opportunity to ask attendants Fyber, Blis, SpotX and LoopMe for their take on themes and trends of MWC 2018. Among the key takeaways from the event were insights into publisher attitudes to ad tech, trending technologies such as Connected Home, and the rise of OTT.
How Brands Can Use Location to Ace Back-To-School Ad Campaigns
As the summer winds down, parents are gearing up for back-to-school shopping, and brands are preparing to launch some of the most important advertising campaigns of the year. With the International Council of Shopping Centers (ICSC) predicting the average back-to-school shopper will spend $353.20 in 2017, brands have good reason to boost their media spend.
Giving back during Ramadan
Around May 26, Muslims across the world will begin observing Ramadan. During this month, observers will refrain from eating and drinking during the fast in the spirit abstinence and remaining humble.
Life is Blis: from a few hundred devices in Euston station to a billion devices a day
Anyone worth their salt in digital marketing has laughed about the Groundhog Day of calling ‘the year of mobile’ for the past decade but few companies can claim they’ve lived it from the start.
Infographic: Advertising at Halloween
Halloween is drawing closer and the Supermarkets are filling their shelves with creepy costumes, spooky