For consumer brands, data transparency is more important now than ever
Most organisations today, from social platforms and financial institutions to major retailers, have access to
Most organisations today, from social platforms and financial institutions to major retailers, have access to
The Blis report also found that a majority of consumers would charge a marketer at least $10 to access their personal data.
Blis, the global pioneer in advanced location data technology, today announced the launch of a new research report titled The Currency of Data: Quantifying the Value of Consumer Information in 2019, which uncovered how Americans feel about their personal data and how willing they are to share it.
There’s no denying the conversation around data privacy and consumers’ relationships with their data is
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653
© Blis Global Ltd 2024 | Blis and the arrowhead logo are registered trademarks: 016 842 619; 3 202 245; 016 691 834; 3 189 598; 5,401,653