Fionn Hyndman, Asia managing director of adtech firm Blis, told Campaign Asia-Pacific that Google is being proactive. “It appears that Google is genuinely looking to protect consumer privacy whilst also looking to futureproof against current and future privacy regulations, and so the industry will have to accept that individual targeting looks like it will be a thing of the past,” he said.
Naren Patel and Matt Teeman, the former Primesight bosses, have returned to the outdoor advertising sector with a start-up that aims to clean up mobile-based campaigns.
In the geolocation business, accuracy is paramount. It’s all too easy to fuel an otherwise