LSA Insider

Daily News: LSA Insider Roundup

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: Understanding Today’s ‘Hierarchy of Needs’ Among Consumers

Consumer behaviors have shifted greatly over the last few years to an online-to-offline or omni-channel experience, leaving brands in the dark about when, where and how to engage with customers in the most effective manner. These shifts in behavior have resulted in a new “hierarchy” of consumer expectations of brands.

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