The Singapore Retailers Association (SRA) has unveiled a refreshed logo and name for the Great Singapore Sale (GSS) – GSS: Experience Singapore – to meet the demands of experience-seeking shoppers today and going beyond the mega sales and discounts. SRA has also collaborated with local trade industries to further elevate and promote its Experience Singapore positioning.
Southeast Asian consumers values convenience over loyalty during Ramadan, suggests new data by global martech company Blis. Dining, FMCG and travel marketers should therefore, make use of location data to target commuters and make sure their offerings are stocked at as many major outlets as possible. According to the study, convenience-first attitude is especially evident when it comes to dining as fast food options are “incredibly popular” after sunset.
In the second part of a two-part feature, Marketing dives into how brands should also look at viewability as a bigger part of the story, rather than using it as a main or sole metric for campaigns.
Blis, the global pioneer in location data technology, has opened offices Indonesia and appointed Quenten Smith as agency group head, amid further Asian expansion plans.