Facebook offers Android users iOS-like control over background location tracking
New settings will enable users to have finer control over Facebook’s collection of location data when the app is not in use.
Stores still critical in consumer purchase journey
A new survey of 2,000 US consumers from location intelligence provider Blis argues that, contrary to marketers’ perceptions, the dominant way consumers discover new products is in traditional retail stores. At the same time, the study confirms the complex, multichannel and category-dependent nature of shopping today.
Study captures new consumer ‘hierarchy of needs’ facing brands
Given all the politics and polarization in the market these days, it’s a bit of a minefield for brands. Loyalty is down, according to many studies, and consumers seem generally less tolerant of brands making mistakes or otherwise behaving badly.