JGroup, a regional group of companies, today announced a strategic partnership with Blis, a company specialised in location-powered advertising and analytics.
World Tourism Day is just behind us, a day that highlights one of the UAE’s biggest industries. In 2016, tourism and travel accounted for 12.1 percent of the UAE’s GDP, adding $43.3 billion to the economy.
Blis is a UK advertising tech company with an office in Dubai that uses powerful geo location data to allow companies to precision target potential customers.
Facebook profiles may reveal a thing or two. Knowing their age, gender and profession will also help. But in order to get a truly holistic picture of their customers, brands need to take a look at where they go.