You could consider 2018 an important year for location data. For one, marketers finally began to understand the impact location-based insights have on marketing programs—more than 80% of marketers plan to boost their use of location data over the next two years to seek greater insights into how consumers interact with businesses, according to a study conducted by 451 Research.
Another year is on its way out, offering entrepreneurs an opportunity to reflect on the past year, with all its peaks and valleys, and plan for the upcoming year with those lessons in mind. Of course, business operations don’t happen in a vacuum, and business trends are always changing.
A Mobile Guy at a Mobile Conference Listening to Content on Mobile – Thoughts from