Before Mobile World Congress 2018 vanishes into the ether, ExchangeWire took the opportunity to ask attendants Fyber, Blis, SpotX and LoopMe for their take on themes and trends of MWC 2018. Among the key takeaways from the event were insights into publisher attitudes to ad tech, trending technologies such as Connected Home, and the rise of OTT.
Marketers need to have blockchain on their radar. Not only could it provide opportunities for improved transparency and ad delivery verification for brands, but it could also help the wider industry in terms of safety and transparency challenges.
Our mobile devices give us more than just a way to call or text friends
Blis, the global pioneer in location data technology, today announced the launch of operations in Indonesia with the opening of a Jakarta office and the appointment of Quenten Smith as Agency Group Head, amid further Asian expansion plans.
Interested in understanding how to connect mobile experiences to physical stores? Or how mobile can be
Interest in location-based ads sparked following the arrival of Snap Maps earlier this month, but many marketers believe getting accurate location data is still too complicated for them to spend more money on audience targeting in this way. Blis’ director of global communications, Andrew Darling, chimes in.
Across the world, mobile is our primary device. For browsing online or talking to friends,
These were some of the thoughts that came out of the agencies’ feedback on what our mobile story should be on…
Our Christmas Shopper Insights infographic shows how smart advertisers are targeting their campaigns around London’s