Mobile | Blis - Part 2

My Switch Off Moment: Harry Dewhirst

Harry Dewhirst. President of Blis. The boy-wonder of mobile. You have a big meeting tomorrow morning at 9am. It’s midnight and you can’t sleep. What is going through your mind and how do you switch off? I don’t take sleeping pills ever, rather, I remain determined to fall asleep naturally. I absolutely don’t look at my phone and make sure there is no stimulus like a clock ticking or light flashing to bother me.

In the years before location-based mobile advertising became viable, marketers relied on cookies to learn more about who their customers were.

The How/Why Behind Storing Device IDs

In location-based advertising, device IDs are fundamental. These IDs, known as IDFA on iPhones and

The IAB 2017 Mobile Symposium

A Mobile Guy at a Mobile Conference Listening to Content on Mobile – Thoughts from

PUT YOUR AD DOLLARS WHERE YOUR CONSUMERS ARE

Put Ad Dollars Where Your Consumers Are

Across the world, mobile is our primary device. For browsing online or talking to friends,

A life in the day of Rajesh Rajendran, Campaign Manager, Blis Asia

The Blis team is growing across APAC. As pioneers of the power of location data,

Blis teams up with Unacast to augment location data

Location data technology firm Blis has partnered with proximity platform Unacast, which it said operates the world’s largest beacon network, to give brands what it called a greater understanding of who their customers are and how they behave on- and offline along the path to purchase.

Mobile Through the Screen of Possibility: IAB Panel Discussion

I had the privilege of moderating a great panel discussion at Google’s new HQ in

Experts Predict What’s in Store for Digital Out-of-Home in 2017

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest installment of the series, experts deliver their predictions for the 2017 outlook for digital OOH.

Mobile, what a year!

When the dust settles on 2016, mobile ad spend is set to hit the $100bn mark. Mobile now accounts for over 50% of digital ad spend. In 2017, the prediction is that this will further increase by 33.9%, bringing mobile ad spend to $133bn and taking up 75% of digital advertising spend.