There’s no doubt that this holiday season will be challenging for retailers. Despite talk of the economy soaring to an all-time high, consumer budgets are down and brands are struggling to maintain and grow revenue.
Headlines have long proclaimed that we’re suffering through the retail apocalypse. While this makes for great clickbait, physical retail is actually still alive and well.
Blis’ research report, Unlocking the New Consumer Hierarchy of Needs, identifies a new, post-recession “conscious consumer” and shares data-informed insights and recommendations about how to build loyalty with them.