Blis has today launched a new global report, ‘Behaviour change is real: how brands can harness it’, in advance of the upcoming holiday season. The report looks at three key indicators for behaviour change that are impacting consumers and being impacted the most: geographical location, modifications to mobility and the psychological need for interaction.
Location data is now critical to how we use our mobile devices. Think how often you use Uber, or Google Maps. Or the value you get from the app that tracks your jogging.