The changing behavior series: understanding lifestyle through location
In this post from ‘The changing behavior series’ we take a look at Generation Z to get a better sense of their patterns of behavior and where they spend their time.
Forecast: Most Holiday Shoppers to Buy Online
The news for brick-and-mortar retailers isn’t bad, though. While most shoppers will hit online outlets, 40% say they’ll be shopping malls and local merchants nearly as often as they buy from online giants like Amazon.