Engage: MediaOne and Blis partner to offer enhanced OOH
Today marks the announcement of a new partnership between MediaOne, the leading company in OOH and DOOh advertising, and Blis, the global leader in location-powered advertising and analytics.
MediaOne and Blis partner to offer enhanced OOH with proximity technology
Today marks the announcement of a new partnership between MediaOne, the leading company in OOH and DOOh advertising, and Blis, the global leader in location-powered advertising and analytics.
The changing behaviour series: Dengue in the time of Covid-19 – Singapore
With COVID-19 continuing to dominate news headlines around the world, the equally serious phenomenon of dengue fever in Singapore has taken a backseat.
Just last week, dengue infections in Singapore have surged past the 10,000 mark, with 870 cases in the first week of June; being the largest outbreak year recorded in Singapore’s recent history. Yet, there are no signs of slowing down. The National Environment Agency (NEA) has warned that the hot and wet conditions suitable for the growth of the Aedes mosquito population are likely to last till October.
Digitising offline
Last week, Blis presented at the IAB’s DOOH Seminar. Coming into the event with an
Will Digital OOH Enter the Mainstream in 2019? Experts Predict
The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to
Out-of-the-ordinary out-of-home: using data to boost OOH performance
Super-fast internet connectivity is soon coming to not just a mobile device, but perhaps an
Why location data is changing the face of out-of-home advertising
The debates around digital ad viewability are heating up, as measurement metrics and accuracy are brought under scrutiny every other week. Traditional ads, on the other hand, continue to exist in the proverbial black box.
Experts Predict What’s in Store for Digital Out-of-Home in 2017
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we can expect in 2017, ExchangeWire invite over 100 thought leaders from across the industry to share their views. In the latest installment of the series, experts deliver their predictions for the 2017 outlook for digital OOH.