Path to Purchase

Retail must connect online and offline

Retail must connect online and offline to map personalized, omnichannel paths to purchase As retailers

Thrive in the Retail Atmosphere? Invest in Location Marketing

Headlines have long proclaimed that we’re suffering through the retail apocalypse. While this makes for great clickbait, physical retail is actually still alive and well.

Traditional retail path to purchase has been upended

It was once the common understanding in retail that shoppers follow a path to purchase, but that path today looks more like a web.

Research Identifies the New Consumer Path To Purchase

Blis, a provider of advanced location data technology, launched the findings of an in-depth study exploring consumer behaviors leading up to and during the point of purchase, detailed in a new report entitled Locating Decisions: A Marketer’s Guide to Re-Navigating the Consumer Path to Purchase.

Physical Stores Remain Go-To Channel for Discovery

For the most part, consumers have a game plan when they enter a store—they know what they intend to buy and stick closely to their shopping list. Still, in-store shopping has one advantage that online doesn’t: the ability to see and feel items in person.

Invest in store experience to sway customers

New data suggests that browsing in-store is now the leading way for consumers to find and try new products. This, despite the digital space where many brands are investing large portions of their advertising revenue to on influencer and other digital campaign options