Facebook’s Earnings dropped dramatically this week. Paul Thompson, data location, and data privacy expert shares his thoughts.
Internet privacy has been a concern for consumers since the early 1990s when the web
Free is never really free Advertising is a $500B industry that has been successful largely
The Facebook scandal involving private data on up to 87 million Facebook users that was inappropriately acquired by Cambridge Analytica has raised questions and concerns since the controversy erupted earlier this year.
Recently, Facebook announced plans to explore a paid subscription model for the social network. By paying for use of the giant, consumers could avoid the sometimes ad-heavy newsfeed, going straight to content from friends, family, and other content they’ve ‘liked’ in the past. Whether a paid Facebook version comes out or not remains to be seen; what consumers need to understand first, according to one expert, is that even a free version of the social network isn’t really free.
Programmatic is no longer a black box. Tech vendors in today’s landscape are working to provide brands with a range of tools so they can pick exactly what suits them, whether they want support from their tech partner or feel ready to do it alone.
Accuracy is paramount when dealing with location-based marketing, due to the fact that if your location starting point is incorrect, then everything that follows will be exponentially flawed.
The threat of disappearing ad revenues from ad blocking continued to cause a lot of anxiety for publishers and advertisers this year, some doomsday researchers suggesting it could cost the industry between $16 billion and $35 billion by 2020.
MediaCom global head of paid social Renee Mellow chaired a panel on how AI and messaging are influencing buyer behaviour at this year’s ‘Commerce Disrupted’ event in London.