Paul Thompson

Lessons Learned from the Facebook Data Scandal

The Facebook scandal involving private data on up to 87 million Facebook users that was inappropriately acquired by Cambridge Analytica has raised questions and concerns since the controversy erupted earlier this year.

Expert: Facebook isn’t free

Recently, Facebook announced plans to explore a paid subscription model for the social network. By paying for use of the giant, consumers could avoid the sometimes ad-heavy newsfeed, going straight to content from friends, family, and other content they’ve ‘liked’ in the past. Whether a paid Facebook version comes out or not remains to be seen; what consumers need to understand first, according to one expert, is that even a free version of the social network isn’t really free.

Are Brands Ready to Bring Programmatic Technology In-House?

Programmatic is no longer a black box. Tech vendors in today’s landscape are working to provide brands with a range of tools so they can pick exactly what suits them, whether they want support from their tech partner or feel ready to do it alone.

How ad blocking played out in 2016

The threat of disappearing ad revenues from ad blocking continued to cause a lot of anxiety for publishers and advertisers this year, some doomsday researchers suggesting it could cost the industry between $16 billion and $35 billion by 2020.