Blis launches Audience Explorer in New Zealand
First launched in Australia, new product suite combines rich location insights with other privacy-friendly data to change the way audience planning and buying is done
69% of US consumers are making fewer impulse purchases than before the pandemic
Supply chain shortages and the impact of the pandemic on businesses are also driving new consumer behaviors.
New study from Blis reveals US media planners are leading the way to find the best privacy-first solutions
American media planners seem to be more confident than their peers in the UK and Australia when it comes to the available solutions to reach audiences without relying on cookies.
New study from Blis reveals privacy-first solutions are still not a priority for 60% of UK media planners in 2022
New research-based e-guide, “The insider report: by media planners, for media planners” is designed to ensure media planners are better informed and prepared for a more productive 2022.
New Research Reveals Consumer Perceptions of Personal Privacy and Data
Blis, the global pioneer in advanced location data technology, today announced the launch of a new research report titled The Currency of Data: Quantifying the Value of Consumer Information in 2019, which uncovered how Americans feel about their personal data and how willing they are to share it.
How to use what we learned this year, in 2019
And the end of 2018, location-targeted advertising is still only at the early stages of