From New Digital Age: Why it’s time to develop a new affinity with audience modelling
Read the original article on NewDigitalAge here. Traditional ‘lookalike’ audience modelling has always had something
From Engage: What happens when our common currency becomes uncommon?
Read the original article in Italian here. The common currency that has been used consistently
NDA Meets: Greg Isbister, CEO, and Amy Fox, Product Director at Blis
The business and marketing industries are bracing for the impending storm brought about by Apple’s changing IDFAs (Identifier for Advertisers) and Google’s departing cookies, but location advertising is far from over.
Blis Prospect Targeting helps drive new and lapsed audiences into store and online at scale
Continuing its product momentum, Blis, the trusted leader in location-powered advertising and analytics, has today announced the launch of Prospect Targeting, an innovative addition to its product suite.
Blis launches location AI platform
Blis Futures will only charge APAC advertisers for successful conversions. Location technology and intelligence agency Blis has unveiled mobile advertising platform Blis Futures.