Singapore, 19th March 2018 – Blis, the global pioneer in movement data technology today announces the appointment of Richard Andrew as Managing Director, Asia.
Regina Goh has announced her departure from the location-based specialists as Hong Kong MD Richard Andrew steps into her shoes.
Blis has promoted Richard Andrew to managing director of Asia to replace the outgoing Regina Goh, effective immediately.
Blis has rolled out the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data. To demonstrate the capabilities of Smart Trends, the company also announced the release of a ground-breaking report, Mastering Consumer Trends: A Global Retail Study, giving side-by-side behavioral comparison of user groups across four global brands in Singapore and six other countries.
Blis launches Smart Trends tool to help marketers have a deeper understanding of consumer behaviours
Blis has announced the beta launch of Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, including audience profiling, exposure, attribution by capturing and activating mobile movement data.
Carat took home the Blis Golden Shaker last week, fighting off fierce competition with a golden theme and tequila-based drink ‘Bunga Boom’.
Last May, Blis headlined MediaCom APAC’s inaugural tech event BLINK_live as a main sponsor. Blis